Lacks content and his answers to janitorial question lack substance and are passive in substance.
But his book Green cleaning for dummies ad has substance and still a very high price and its still only obtainable from the international cleaning site ISSA or this new website. Another book on sale on his site is "Selling Green." Ashkin is stated to be an Industry expert. When I reviewed the website my instintive reaction was to cover my wallet with my strong hand. Chemical companies no longer have salesman; they have a celebrated spokeperson that creates use and stimulates industry sales. Great marketing idea and very profitable.